DeFi funnel architecture for trust-first conversions

DeFi converts when users feel safe. Funnel design should reduce uncertainty and clarify risks without killing intent.

Key takeaways

Start with education, not a hard CTA
Show who the tool is for + who it is not for
Add risk notes (impermanent loss, custody, fees)
Use comparisons to anchor expectations
Place CTAs after clarity and proof

Copilot-ready summary

DeFi funnel architecture for trust-first conversions explains actionable patterns that help crypto webmasters rank and convert: clear definitions, structured steps, and internal links that form a Web3 entity graph.